Potatoes: Generational Dominance Continues

Is there any way that potatoes can be cooked that is not fantastic? Short answer: no. Long answer: hell no.

Let’s face it, potatoes are incredible. They can be scalloped, baked, fried, mashed, and nuked and remain delectable in every way. People sometimes associate potatoes with being unhealthy. I disagree. They are a great source of potassium and if you are on a low carb diet they open up a great avenue for fat intake. For example, I render fat when I cook a fatty piece of beef and will use that tallow to season my spuds every time I cook. Clarified butter or fats like olive oil and avocado oil also compliment potatoes not matter which way you decide to cook them. We are partial to potatoes because we grow them. I would also like to think we are smart for growing them in the first place because of the endless supply we are able to bring home from May to July.

In the least surprising news we have heard in a while, it looks like the next generation of Americans fancies them as well. Rejoice! The potato lives on!

Millennials Eat – Potatoes!

Johnny Bee Good

“To replenish their stocks, California almond growers are working with pollinator specialists to add bee-friendly hedgerows and cover crops of native wildflowers to more than 10,000 acres, aiming to triple local bee diversity and reduce the need for rented hives shipped in from around the country.”

Bee’s are crucial to life and agriculture. As California farmers we continue to make strides in conservation, and agricultural efficiency. Bee health and sustaining a population is critical to supporting our thriving ag economy. Once again, California farmers lead the way.

The Plight of the Humble Bee – Wall Street Journal

Misinformation Hard at Work

Our culture of outrage has caused big problems and the agricultural industry has been on the receiving end more often than not. An article in The Business Farmer covers a certain pesticide, Alar, that was banned in the United States due to faulty research and agenda driven activists. The knee jerk reaction of Alar can equated to the knee jerk reactions of legislation in water quality analysis, pesticides, and air quality standards.

An overreaction to an issue is often faulty. Our recommendation: Think rationally and do your research (the right kind of research, not just the kind that is cathartic and does not challenge your worldview).

Check out the article below for an example of overreaction and the power of misguided people.


Time to Start Writing Again

It’s time to start writing again.

We have posted too few substantive articles and would like to make a change.

There is a constant barrage of challenging issues in our highly productive and intensely regulated farm State. No longer does the average farmer deal solely with variations in weather and pressure from pests.

We have a new pest. The new pest comes in the way of the bureaucratic regulator and legislator. This new pest is far more destructive than a looper or psyllid. It’s no longer a matter of chemistry and biology to salvage a crop. Instead, politics and advocacy are a necessity for any agriculturalist who wishes to see his or her industry flourish.

In these next blogs we will be tailored to farming, techniques used, day-to-day operations, and the infiltration of politics in to agriculture.

– J3

“Smelt-ing” Economic Force in a Dangerous Drought

If you’ve been watching the news, or live in California then you’ve undoubtedly heard of the great drought we are currently facing.  Multi-generational farmers are referring to this phenomenon as a “150 year drought.”  The crisis we are facing is like nothing we have ever seen.  In other words, it’s the real deal, folks.

The high pressure system sitting in the West has created the driest year on record, and provided those in the East with one of the more brutal winters we have ever seen.  It takes a special kind of winter to have Texans constantly posting snow-day photos, midwesterners beer’s freezing in the Bears stadium before they sit down, and East coasters conducting elementary school water evaporating experiments All. Winter. Long.  This natural occurrence is not the only thing that can be attributed to our drought.  What we are beginning to see are the effects of what can be called a “Green Drought.”

Part of this disaster is a direct effect of the illogical attempt to rehabilitate and protect a small fish known as the Delta smelt.  Please take a look at the article below to learn much more about how this little fish has quickly become a foe to the agricultural industry in California.

Check out an article on the Delta smelt potential devastation here:  http://www.nationalreview.com/article/369490/green-drought-charles-c-w-cooke



Fun Fact

Fun Fact: different varieties of potatoes produce different colored flowers.


For example, this FL 2215 varietal produces a purplish-blue flower while an Atlantic produces a pinkish-white flower.

New Logo’s Revealed

We are proud to reveal the new logos for Moore Farms and White Wold Potato Company! We would like to thank Mike Willis at Willis Designs for capturing the essence of Moore Farms in his art. We hope you enjoy it as much as we do!





White Wolf Potato Co.

White Wolf Potato Company is a packer and shipper of high quality potatoes located the San Joaquin Valley.

Quality & Sustainability

We employ environmentally and economically sound practices in our daily operations to insure that we are stewards of the precious resources we work with such as rich fertile soils, fresh air and clean waters…

Moore Farms History

Founded over 90 years ago, here at Moore Farms we vow to apply our family farming experience toward growing the finest produce for you, the customer and consumer.